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As the need for SEO is growing day by day, and it is very much important for you to know the latest trends and concepts that are needed to be followed nowadays. If you belong to an SEO industry, then it is a must for you to know these concepts, as this industry is an important part these days. And if you want to be in the competition with others, you have to be updated with the trends. 5 Important Concepts of SEO 1. Mobile First Indexing
As these days, mobile is a very important part of our life, and most people use internet through their mobile phones only. More than 50% of the internet traffic comes from mobile phones and not from PC’s or laptops, or tablets, etc. Since mobile is playing a very important role here, we must also take this as a regard while developing a website by making the website as the mobile-friendly one. Many of the websites are mobile friendly these days, but still, people face some problems while accessing them through their phones, for example – problems like pop – up’s, uncompressed images, wrong redirects, etc. So, one should take care of the following points after making a mobile-friendly website.
2. Machine Learning As the name suggests, machine learning is a topic where we try to educate a machine. It is very closely related topic to semantic search. Here the machine tries to understand the user’s behavior, and according to that try to make search guesses. In this method, the system is becoming educated about what the user is asking and accordingly giving the search results. But this is not an easy method to apply, as some search result may be relevant or correct in some way, but there is no surety that it will be correct in some other way too. 3. Semantic Search The semantic search makes a search engine more understanding. It makes the search engine to understand the natural language. For example - if you are standing in front of a Hotel, and ask Google “what’s it rated?”, then Google will understand that you are asking about the hotel ratings, without you being explaining everything to it. Such things are called the semantic search. Semantic as a word means “the meaning”. But there are many mechanics behind the semantic search, but what we need to focus on is to make our page in such a way that it contains all the information regarding the topic, and we should try to make the information in as much depth as we can, and also, a very important point over here is, the page should be authorized. If all this goes well, then it becomes easy for a searcher to search for our page, and to get all the information they want. Now, here we are providing you with some points that make the semantic search better.
4. Featured snippets You must have seen that when you search any fact-based question on Google, then many times or I should say every time you end up getting your answer without opening any of the links that are being shown there. This is the concept of snippets, where the search engine tries to make or frame your question’s answer in the real time. Sometimes, you just get the exact answer, sometimes it is in the form of the list, or sometimes it is in the form of images or any media, but this has been created in real time, just to answer your question. Well, now the question is, that how to make your content compete for featured snippets? So, here we are providing you with some tips for that as well.
5. Virtual Assistants & Voice Search You all must have seen the recent Google advertisements about their voice search feature. Importance of voice search and virtual assistants are growing day by day as it is a much easy way to do a search. Many people face it difficult to type, and voice search is a life saver for them. We are the best SEO Company in India known for excellent services. Contact us now and get a free quotes.
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